DIRECT MAIL POSTCARD
Manlius Motor Works
Auto repair shops typically struggle with their image. Manlius Motor Works needed a softer approach, and we achieved it with this memorable direct mail campaign. Who wouldn’t trust a garage owner who sends out such lighthearted postcards, poking fun at himself? We think the whole campaign is a gas, and the American Advertising Federation (AAF) agrees: the work was voted a prestigious National Award Winner.